“People don’t buy what you do, they buy why you do it.” This is the mantra of leadership expert Simon Sinek in one of the most popular TED Talks of all time (Watch: Simon Sinek: How great leaders inspire action). In his talk from TEDxPugetSound, Sinek looks at Apple, Martin Luther King Jr. and the Wright brothers — and examines why they were so successful at getting people to follow them. Who were the thinkers that inspired Sinek on his own path to leadership? Below, find five books (and two documentaries) that made a difference in his life.
1. Man’s Search for Meaning
Viktor E. Frankl
Beacon Press, 2006
“This is essential reading for anyone interested in the topic of purpose. Because Frankl’s personal experience was so extreme, the lessons are that much more stark. And, most importantly, his lessons are universally applicable to all our lives.”
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